Heat Seeker
Interactive Video
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Heat Seeker Is what’s next in lead generation.
While cold email is dying and cold calls have been dead longer than King Tut, it’s time for something new. Doing the same email campaigns over and over hoping deliverability will be a bit better this time is starting to feel desperate.
People of action are looking for another way.
Video is speedy, potent, and can go anywhere your targets do. If powerful videos can be correctly paired together with intelligent placement and the right plumbing to generate qualified leads, then that is something worth exploring.
heat seeker process
1. Research
Understanding your targets interests, habits and communication style makes the nuances required to make Heat Seeker work doable.
2. Specific, tactical videos
Engaging videos that drive action are an art form. We have artists and the data to understand how to produce a video that will resonate with your target audience.
3. Right place at the right time
Using the right platforms in the right ways gets your video in front of the eyes it was made for. The Heat Seeker process takes the prospect from video view to the top of your sales funnel.
Why heat seeker works
Your prospects are out there watching videos
On websites, blogs, social platforms and just for fun, your targets are watching videos everyday. When they do appear online, we can make sure they see your video.
Video delivers a lot of information quickly and persuasively
Using spoken and printed word, imagery, sound and music, a video can convey concepts in 1 minute that it would take 10 minutes to absorb by reading. Speed and persuasion are the superpowers of video.
You can get them to see your videos
Advertising platforms are giving views up for sale. If the right targets are seeing your video messaging, understanding it, and are intrigued enough to want to learn more, then all there is left to do is make sure they can connect with you easily.