In planning a video marketing strategy, you will want to incorporate multiple types of videos. The easiest to include is talking head videos.
The term talking head video refers to a video where a person directly addresses the camera or someone else. Typically with the person either being the watcher of the video or someone directly off camera.
In many cases, the video only shows their head and possibly shoulders or torso, hence the name. This is also common in podcast videos.
You can use this talking head method throughout the entire video. Additionally, you can intersperse it with other types of B-roll content. There are plenty of ways to use talking head videos. However, today we will be talking about effective methods to use them for sales and marketing.
Interactive Video for Sales
Videos are great for demonstrating a product, service, or idea to a potential customer. The problem is, unless the video is really compelling, you’re going to have a low conversion rate.
In fact, the average watch time for videos on Facebook is just 10 seconds. With an attention span that low, you need to have a way to keep your audience engaged.
This is why interactive talking head videos are so compelling. They allow users to engage directly with your content in real time.
On top of this, if done properly, interactive videos can gather valuable user data that you could normally only get through a phone call or long contact forms. Both of these aren’t ideal for really preparing you for the customer’s needs.
Here is a sample of an interactive video for sales we created. This will give you an idea of the kind of information you can gather using this strategy.
Testimonial Talking Head Videos
Testimonial videos are one of the best ways to use the talking head video format to leverage for sales efforts.
In these videos, you interview real customers or clients and have them talk about their experience working with your company. This acts as a modern upgrade of a review or referral.
Compared to content that is simply written, testimonial videos tend to feel more authentic. Many people also prefer watching a video testimonial to reading one, giving this method yet another benefit. You could set up the testimonial videos in several ways.
One option is to produce a series of short videos, each with one clients’ testimonial. Another is to combine multiple testimonials into one video, placing similar points in the content together.
So, you would cut together the parts where the clients talk about how the product helped, then put together the parts where they mention your great customer service. Here is a sample of one of our testimonial videos below.
Another way to do a talking head video is a case study. This is a more in-depth review of a client organization as a whole, and it looks at specific benefits you brought to the client. Case studies typically include imagery of the products or services and specific figures.
Product Walkthrough Talking Head Videos
Another great option is to focus on a product or service you provide, then combine product footage with a talking head to explain the product or services in more detail.
This type of talking head video will typically include a combination of the talking head and voiceovers. You can also keep the talking head on the screen and include a smaller picture-in-picture to the side with relevant video or images.
This particular type of video production is very helpful for sales, as it gives potential clients a more in-depth look at your products and services. It will typically include actually using the product, which also clears up any potential confusion as to its instructions and helps convey the idea that it is easy-to-use.
A talking head video for a product walkthrough or demonstration will be especially helpful in the case of products that are not easily transportable or at times when you cannot meet with your clients in person for some reason. In these cases, the video makes up for the lack of physical interaction with your product.
Meet the Team Talking Head Interviews
People work with people they like. Talking head videos can also be very useful for “meet the team” videos or those that let customers get to know your people.
The idea behind this video is that the more potential clients know about your company and the team, the more confidence they will have in you.
They will see you as real people doing your best, which leads to the assumption that you produce a high-quality product or deliver a high-quality service.
This type of video can be used on a home page, about us page, and as an anchor video for your social media accounts.
Another easy way to get use from this type of video is to let your salespeople simply send it to people that ask for a brochure.
The videos can also work well in your company’s blog, with the same goal, but under the premise of showing people what happens behind the scenes at your company.
General Tips for A Talking Head Video for Sales
No matter the way in which you choose to use talking head videos, there are a few important video tips to keep in mind.
Don’t skimp on video software when it comes time to edit your talking head video. You want it to look as good as possible, and this will include editing. You may decide to cut out some parts of the video or use voiceover in some areas instead of showing the person talking. Modern technology has made video editing easier and now you do not need powerful equipment to do so.
Here are some great editing programs you can use to get started:
- Adobe Premiere
- Final Cut
Incorporate Props, If Applicable
If it makes sense in your video, go ahead and incorporate props. This can be as simple as holding an award, or tools of the trade. In the case of product walkthroughs, the product will be a key prop. Also use props as comedy relief, sometimes just holding a prop is funny.
Consider Adding Animation
One way to make talking head videos more interesting is to add in some animation when relevant. Animation can illustrate things you cannot do in person.
This can be particularly useful in product walkthrough videos when you explain a service instead of a product. Interested in a fully animated video? Check out our Animated Videos section for an affordable quality solution.
While not all videos need to have subtitles, it is becoming common practice on social videos. Adding them does get people engaged faster, because they are reading, and want to see what’s coming next, by habit.
Subtitles help viewers who are deaf or hard of hearing. They also make it easier for those who speak English as a second language to follow along or to understand speakers with accents.
Additionally, subtitles let people watch your videos in public places without headphones without missing anything, as they can just mute the sound and read the subtitles. The biggest reason for subtitles is that most people will see your video on mobile. They mare many times not able to hear or can’t disturb others around them.
For an easy way to add subtitles, Youtube will Auto-create them with a pretty decent level of accuracy. For a more accurate offering, consider something like Veed.io.
Vary the Cameras Angles
Another way to keep your talking head video interesting is to use multiple cameras and take advantage of things like camera angles, the depth of the field, and panning. A professional production company will already be familiar with these strategies. You can also shoot in a high resolution format, and zoom in for certain shots later, in the edit stage.
Use Custom Thumbnails
If you really want to make your video stand out, don’t be afraid to start with a compelling thumbnail. Enticing someone to click is the first step to get them to watch your video.
Do you want to learn more about how a talking head video for sales can help your business? Check out our talking head video production page.
You can also check out our video “Qualify Your Prospects with Video” below.