VIDEO PLAYBOOK
Does our client need more qualified leads, or to build trust? We seek to understand what business problem the videos need solve before we think about what the videos will look like. Instead of jumping right into production, we start with the client's desired result, and then create a video strategy that drives the result, keeping us on point with our client’s objectives.
A research-based approach allows us to create a Video Playbook for each client, complete with a timeline, objectives, and a distribution plan.